Katie and her kids

Congrats Katie!

Holt Bosse recently promoted Western Michigan University’s alumna Katie (Shoop) White to fill its new content director position. She ensures Holt Bosse’s staff, freelancers and influencers consistently produce on-brand content messaging for the St. Joseph-based advertising agency’s clients. White directs and oversees all aspects of promotional content, including digital and print advertising, social media, photography and video. 

“Katie is our guru of content development and distribution trends for our diverse client roster,” said Holt Bosse Co-President Dave Holt. “Her knowledge and strategic leadership are invaluable to our social media and account service teams.”

White brings 16 years of account management and program strategy experience to her new position. Most recently, she was Holt Boss’s director of account services, managing campaigns for a range of business-to-consumer, business-to-business and not-for-profit clients. She earned a bachelor of arts degree in public relations from Western Michigan University’s Lee Honors College in Kalamazoo, Michigan, in 2006. 

A community leader, White is the past president and current public relations chair for Lakeshore Rotary Club in Stevensville. She also serves on the boards for St. Joseph Today and the Silver Beach Carousel Society. White, her husband Jack and their two sons live in St. Joseph. 

Holt Bosse is a full-service advertising agency with years of experience in traditional and experiential marketing. Located in St. Joseph, Michigan, it creates and protects the brands of regional, national and global companies. For more information about Holt Bosse and its services, visit holtbosse.com or call (269) 932-3623.