Mardi Gras Gets A Shot of Sustainability

The Can Manufacturers Institute and Holt Bosse launched the "Every Can Counts" campaign during Mardi Gras 2024, promoting recycling and sustainability. Social media, giveaways with Urban South Brewery and Brennan's restaurant, and targeted ads raised awareness about aluminum's recyclable benefits, sparking ongoing conversations about sustainability.

Two women collecting cans at Mardi GrasGroup posing for photo at Recycle Dat event
Volunteer posing at Recycle Dat Event

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