Kitch-iti-kipi aerial shot
Pictured Rocks kayakers in a cavern
Grand Island ice cave
Blackrocks cliff jumper

The Call of Michigan's Playground

In the heart of Michigan's Upper Peninsula lies a world of enchantment, where nature beckons with whispers of ancient wisdom. It is amid these rugged landscapes, pristine waters, and dense forests that visitors can discover the profound art of living a life intertwined with nature. It's in this quietude of the Upper Peninsula's wilderness, that they find rejuvenation.

UP journal entry about Mackinac Bridge

Naturally Inspired

To explore the Upper Peninsula of Michigan is to converse with nature, a discussion that reminds us that we are but fleeting words in the grand novel of existence. The soaring eagles, the meandering rivers and the towering cliffs become your narrators, imparting the wisdom of patience, resilience, and harmony. Here, where the Earth breathes and the seasons dance, you are all but forced to shed the burdens of the mundane world and embrace the simplicity and magnificence of life.

When we work together with The Upper Peninsula Travel and Recreation Association on its campaigns, we find our zest for life rekindled, our imaginations stimulated, and our emotions magically recharged. And it's our job to ensure that tourists feel the same way ... even through a website or advertisment.

UP aqua color paired with Lake Superior shoreline
UP gold color paired with miner
UP navy color paired with crashing waves
UP purple color paired with starry night
UP green color paired with forest
photographer at Whitefish Point

Go Outside & Play

In the bustling world of adulthood, where the weight of responsibilities and the ceaseless hum of technology often envelop our lives, there exists a profound yearning to return to a simpler time, to become children again. To go back to a time when our parents would plead with us to "Go Outside & Play."

In nature's embrace, adults shed the layers of cynicism and restraint that often accumulate with age. They rediscover the childlike wonder that resides within, and – among the rustling leaves and babbling brooks – they find solace and emotional rejuvenation. In the simplicity of a forest walk or the laughter shared around a campfire, we find not only a refuge from the complexities of life but also a source of healing and renewal.

City billboard of St. Marys' River in a train station
City billboard of the Lake of the Clouds in a subway station
UP branded Yeti sitting in a waterfall
Bus king of Pictured Rocks on a city bus
U.P. travel writers brochure
t-shirt with a graphic of the U.P.
UP 2-sheet of Bond Falls seen near of a city transit stop
T-shirt with Northern Lights graphic in the shape of the U.P.
Chicago bus wrapped in image of Pictured Rocks, Upper Peninsula
overlooking Lake Superior on rocky shoreline of Keweenaw Peninsula

More Work

Whirlpool Fall Training Guidebook

Whirlpool Corporation

42N Naturals lotion bar

42N Naturals

small boy apple picking at an orchard in Southwest Michigan

Southwest Michigan